There is a distinct reason for choosing a ladder as the main image for this blog. The rungs of a ladder against a blue sky represent the "ladder of inference" used everyday by individuals and organizations to process observable data into observable action. Figure 1 uses the rungs of a ladder to illustrate the steps in the thinking process. Although we only ever see the observable data at the bottom of the ladder and the action taken at the top of the ladder, there are a series of steps that take place in between. First of all, we select and filter data from what we observe and experience. We have a tendency to select data based on our past experiences and beliefs. Once we have filtered the data we add meanings and assumptions. We then draw conclusions and inferences based on the meanings we attach to the data. Finally, beliefs and assumptions that are formed over time are further reinforced by the conclusions we reach from the new data. Our beliefs about the world are used to take actions.

Understanding this thinking process and the steps involved from experience to action can make us more aware of our own reasoning. It forces us to review the data and more clearly understand the problem in order to avoid jumping to conclusions based upon incomplete data.

The Illative Blog's posts will take observable data from the events of today's agriculture and rural economies and use them to draw conclusions and inferences about the future of agriculture.